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George at Asda

The quick, ‘beyond-the-size-chart’ breakdown on George at Asda: how it fits, what it’s equal to at other brands, and when to buy it.

Here’s how George at Asda fits your child compared to other brands you might be considering, so you know before it’s in your cart.

Size range
Tiny Baby → 17-18yclothing sizes
Measurements
Height · Weight · Chest · Waist · Hipused by George at Asda to determine size
Price
$$$ ValueGeneral tier guide to cost per item
✓ verified against George at Asda’s own published size charts ·

What size is (and isn’t) like George at Asda at other brands?

Find your child’s George at Asda size on the left. Twins wear the same number the same way — your size carries straight over. Strangers use the same number but cut it shorter or longer, so don’t trust the label alone.

George at AsdaSize twinssame number fits the sameSize strangerssame number, different cut
Tiny Baby19.7"
—
No same-size match at other brands
First Size22.1"
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No same-size match at other brands
0-3 Months22.1–24.4"
—
No same-size match at other brands
3-6 Months24.4–26.8"
—
No same-size match at other brands
6-9 Months26.8–29.1"
—
Mayoral↑ longer
9-12 Months29.1–31.5"
—
No same-size match at other brands
12-18 Months31.5–33.9"
—
L.L. Bean Kids↓ shorter
1-1.5y31.5–33.9"
—
No same-size match at other brands
18-24 Months33.9–36.2"
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No same-size match at other brands
1.5-2y33.9–36.2"None — consistent across brands
2-3y36.2–38.6"
Primary↓ shorterZiggy Zaza↓ shorter
3-4y38.6–40.9"
Uniqlo Kids↑ longer
4-5y40.9–43.3"
5-6y43.3–45.7"
Uniqlo Kids↑ longer
6-7y45.7–48"None — consistent across brands
7-8y48–50.4"
Uniqlo Kids↑ longer
8-9y50.4–53.1"None — consistent across brands
9-10y53.1–55.1"None — consistent across brands
10-11y55.1–57.5"None — consistent across brands
11-12y57.5–59.8"None — consistent across brands
12-13y59.8–62.2"None — consistent across brands
13-14y62.2–64.6"None — consistent across brands
14-15y64.6–66.9"None — consistent across brands
15-16y66.9–69.3"
Marks & Spencer↓ shorterF&F (Tesco)↓ shorterNew Balance Kids↓ shorter
16-17y69.3–70.5"
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No same-size match at other brands
17-18y70.5–72"
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No same-size match at other brands

Sizes shown use George at Asda’s girls’/unisex chart where the brand splits by gender; boys’ sizes at the same number can run slightly taller.

In short

Where the number just works. At Tiny Baby, First Size, 0-3 Months, 3-6 Months, 9-12 Months, 1-1.5y and more, George at Asda lines up with every brand we track — the size carries straight over.

Where labels drift. The exceptions are the “strangers” above — e.g. at size 4-5y, Carter's, Little Planet by Carter's, OshKosh B'gosh cut the same number differently. Check those before you trust the label.

Bottom line: for most sizes, a George at Asda number is a safe bet elsewhere — measure once, then double-check only the handful of “stranger” brands above.

Curious about a size that isn’t your child’s here? Every size, compared across every brand, lives here: Browse all size comparisons →

Specialty & inclusive fits

Which trimmer, roomier, or adaptive cuts George at Asda publishes alongside its standard sizes.

Not offered
Slim
Not offered
Plus
Not offered
Adaptive

What shoppers say about the fit

Community consensus

Shopper opinion · not Little & Youth’s measurement

This is what parents report anecdotally — crowd sentiment, not a Little & Youth determination. Our sizing above is computed from George at Asda’s own published chart; the notes here come from public parent discussion.

George’s kids’ fit is mixed, and it depends on the age band. For baby clothes, Mumsnet parents split three ways — some find them small, some big, more find them about true — but the most repeated specific note is that they run wide and short in the leg, which matters for a long, slim baby. For school-age kids, trousers, skirts, pinafores and polos are mostly reported to fit fine; older threads grumble about roomy waists, and George now publishes Slim, Plus and Long-length fits — its own chart says slim is 4 cm smaller at chest and waist, plus is 4 cm bigger at chest, waist and hip, and long adds 4 cm to the inside leg. In the wash, trousers and polos are generally credited with lasting a school year; knitwear and sweatshirts draw the complaints — shrinking a little, losing shape or fading — and a few parents say polos dry stiff. Which?’s 2026 school-uniform survey gave Asda (George) 4 of 5 stars for fit. One thing comes before fit for a US parent: George’s own delivery pages are written for UK addresses, and none of them lists the US.

Based on anecdotal discussion from multiple publicly available online sources; your experience may differ.

Should you buy George at Asda?

Consider it if…

  • You’re in the UK and want low-cost uniform and basics that last a school year — trousers, skirts, pinafores and polo shirts are the most-praised items across parent threads, and Which?’s 2026 survey rated George 4 of 5 stars for fit, durability and value.
  • Your child sits between standard fits — George publishes Slim, Plus and Long-length options and prints exactly how each differs from regular on its own chart.
  • You like to measure and match — George says its chest, waist, hip and height figures are actual body measurements (inside leg is a garment measurement), so a tape measure and the chart go a long way.

Think twice if…

  • You’re shopping from the US — George’s delivery pages cover UK addresses (not even the Channel Islands), and none of the George pages checked lists the US. Parcel forwarders advertise George orders, but that sits outside the retailer, and returns get complicated.
  • You have a long, slim baby — ‘wide and short in the leg’ is the most repeated baby-fit note, so check the length on the chart rather than going by age alone.
  • You need knitwear to keep its shape — jumpers, cardigans and sweatshirts are where the complaints cluster (slight shrinking, lost shape, fading); one parent’s advice is to wash cooler than the label says.

Skip the cross-referencing — let Little & Youth do it.

Enter your child’s measurements once. We’ll show their George at Asda size and their size at 100+ other brands, each from that brand’s own chart.

Find my child’s size →Shop George at Asda ↗
Their Measurements. Right Size. Brand by Brand.

A few things parents ask that the chart won’t tell you

Does George at Asda run big or small?

It depends on the age band. Baby clothes split — some parents find them small, some big, more find them about true — with a repeated note that they run wide and short in the leg. Kids’ school-age pieces are mostly reported to fit as expected; older threads mention roomy waists, which is what George’s Slim, Plus and Long-length fits are for.

What does a UK size like ‘5-6 years’ mean?

It’s an age band, not a measurement. George’s own size guide pairs each age band with a body height, chest, waist and hip, and says those are actual body measurements. Children of the same age vary a lot, so compare your child’s measurements to the chart rather than going by age alone.

Can I order George at Asda from the US?

Not directly, as far as George’s own pages show. Its delivery pages are written for UK addresses, and its terms mention only a limited set of international delivery locations — none of the George pages checked lists the US. Some US shoppers use parcel-forwarding services, which George doesn’t run.

Does George clothing shrink?

The shrinkage reports mostly concern knitwear and sweatshirts, which some parents say shrink a little or lose shape. Trousers and polo shirts are generally reported to wash well, though a few parents find polos dry stiff.

Is this the same George sold at Walmart?

Walmart has sold a George label in the US; it’s a separate range. This page covers George at Asda’s UK kids’ range and its own UK chart, so don’t assume a Walmart George item follows it.

What measurements do I need to size George at Asda accurately?

George at Asda publishes height, weight, chest, waist, hip in its size chart. Height is the primary driver, and the chest/waist figures let you confirm body fit for a child between sizes.

Do George at Asda boys’ and girls’ sizes fit the same?

From the bigger sizes up, George at Asda publishes separate girls’ and boys’ charts, so the same number can differ by gender. The figures on this page use George at Asda’s girls’/unisex chart.

How do George at Asda’s sock sizes work?

George at Asda’s socks are sized by shoe size, not age — buy for your child’s current shoe size, and if they fall between two ranges choose the smaller so the sock stays up. See how every kids’ shoe brand runs and how wide each is cut on our kids’ shoe sizing guide.

Where do I buy George at Asda?

George at Asda is sold on its own site and through select retailers.

How this is built. The comparisons here are computed by Little & Youth from each brand’s own published sizing. Brands revise charts over time, so confirm on the retailer’s live chart before buying. Independent; not affiliated with George at Asda.