Cloud Island
Here’s how Cloud Island fits your child compared to other brands you might be considering, so you know before it’s in your cart.
What size is (and isn’t) like Cloud Island at other brands?
Find your child’s Cloud Island size on the left. Twins wear the same number the same way — your size carries straight over. Strangers use the same number but cut it shorter or longer, so don’t trust the label alone.
| Cloud Island | Size twinssame number fits the same | Size strangerssame number, different cut |
|---|---|---|
| Preemie0–17.5" | Hudson Baby↑ longer | |
| Newborn18–20" | Hanna Andersson↓ shorterPatagonia Kids↓ shorterBonpoint↓ shorterMacy's First Impressions↓ shorterMini Boden↓ shorterJoJo Maman Bébé↑ longer+1 more | |
| 0-3M20.5–23.5" | Hanna Andersson↓ shorter | |
| 3-6M24–25.5" | None — consistent across brands | |
| 6-9M26–27.5" | None — consistent across brands | |
| 9-12M28–30.5" | None — consistent across brands | |
| 18M31–32.5" | ||
| 24M33–35.5" | New Balance Kids↑ longer |
In short
Where the number just works. At 3-6M, 6-9M, 9-12M, Cloud Island lines up with every brand we track — the size carries straight over.
Where labels drift. The exceptions are the “strangers” above — e.g. at size 0-3M, Hanna Andersson cut the same number differently. Check those before you trust the label.
Bottom line: for most sizes, a Cloud Island number is a safe bet elsewhere — measure once, then double-check only the handful of “stranger” brands above.
Curious about a size that isn’t your child’s here? Every size, compared across every brand, lives here: Browse all size comparisons →
What shoppers say about the fit
Community consensus
Shopper opinion · not Little & Youth’s measurementThis is what parents report anecdotally — crowd sentiment, not a Little & Youth determination. Our sizing above is computed from Cloud Island’s own published chart; the notes here come from public parent discussion.
Cloud Island (Target’s baby-only brand) leans generous, and its hero item — the zip/snap footed Sleep N’ Play — runs big and stretchy. It’s a repeated pick for tall and higher-percentile babies, cut long and a little wide, with mitten cuffs that unroll for extra arm length; across 400+ reviews parents say the modal/cotton knit ‘runs super large due to the stretch’ and often size down. Fit can vary by item, so for bodysuits and other pieces check that item’s own chart rather than assuming the whole line sizes the same. The soft, OEKO-TEX cotton is the brand’s strength and the value is strong (multipacks often around $15–$24); the main caution is durability — a minority of reviewers report shrinkage or early pilling, so wash cold and tumble low.
Based on anecdotal discussion from multiple publicly available online sources; your experience may differ.
Should you buy Cloud Island?
Consider it if…
- You want soft fabric that holds up — the cotton and modal are strongly praised across sleepers, bodysuits and swaddles and soften with washing.
- You want value — multipacks top out around $24, with 3-pack sleepers near $15; it’s regularly called the most affordable good option.
- You have a tall or chubby baby — the footed sleepers run long and wide and the mitten cuffs unroll for extra length.
- You want OEKO-TEX-certified cotton on the pajamas and swaddles rated close to premium brands at a budget price.
Think twice if…
- You’re assuming the whole brand sizes the same — the footed sleepers run big and stretchy, and fit can vary by item, so check the specific item’s chart.
- You need maximum durability — a minority report shrinkage, or holes and pilling after early washes; wash cold and tumble low.
- You want convenience features — the footed PJs have no two-way zipper and the mitten cuffs don’t always stay folded.
Skip the cross-referencing — let Little & Youth do it.
Enter your child’s measurements once. We’ll show their Cloud Island size and their size at 100+ other brands, each from that brand’s own chart.
Find my child’s size →Shop Cloud Island ↗A few things parents ask that the chart won’t tell you
Does Cloud Island run big or small?
The footed sleepers run big and stretchy — most parents buy true to size or even size down. Fit can vary by item, so for bodysuits and other pieces check that piece’s own chart rather than assuming the whole line matches.
Are the footie pajamas long enough for tall babies?
Yes — they’re a repeated top pick for tall and higher-percentile babies, cut long and wide, with mitten cuffs that extend arm length.
Do they shrink?
Mostly not dramatically, but a minority of reviewers report noticeable shrinkage after hot washes — wash cold and tumble low to be safe.
Is it a baby-only brand?
Yes — Cloud Island is Target-exclusive and runs roughly Preemie to 24 months; it doesn’t carry a 2T-and-up toddler line.
What measurements do I need to size Cloud Island accurately?
Cloud Island publishes height, weight in its size chart. Height is the primary driver on this chart.
How do Cloud Island’s sock sizes work?
Cloud Island’s socks are sized by shoe size, not age — buy for your child’s current shoe size, and if they fall between two ranges choose the smaller so the sock stays up. See how every kids’ shoe brand runs and how wide each is cut on our kids’ shoe sizing guide.
Where do I buy Cloud Island?
Cloud Island is sold on its own site and through select retailers.