Home · Brands · Macy's First Impressions
Macy's First Impressions
Here’s how Macy's First Impressions fits your child compared to other brands you might be considering, so you know before it’s in your cart.
Find your child’s size in Macy's First Impressions
Enter your child’s measurements once — we’ll size them in Macy's First Impressions and at 100+ other brands, each from that brand’s own published chart. Height and weight are required; add chest, waist, hips and inseam to sharpen the fit.
Macy's First Impressions publishes one unisex chart, so that is what we size against.
Your child wears one size in Macy's First Impressions. What should you buy elsewhere?
Pick the size your child wears at Macy's First Impressions to see which brands have the same label and measurements (twins) and which run shorter or longer (strangers) — based on each brand’s own chart.
Show the full cross-brand table (every size)
| Macy's First Impressions | Size twinssame number fits the same | Size strangerssame number, different cut |
|---|---|---|
| Newborn0–21" | JoJo Maman Bébé↑ longerKohl's Jumping Beans↑ longerHudson Baby↑ longerMarks & Spencer↑ longerKyte Baby↑ longerLittle Sleepies↑ longer+8 more | |
| 0-3M21–23.5" | Hanna Andersson↓ shorterMonica + Andy↓ shorter | |
| 3-6M23.5–26.5" | None — consistent across brands | |
| 6-9M26.5–28" | None — consistent across brands | |
| 12M28–30" | ||
| 18M31–33" | ||
| 2T32–33.5" | H&M Kids↑ longerBurt's Bees Baby↑ longerCarter's↑ longerHudson Baby↑ longerLittle Planet by Carter's↑ longerOshKosh B'gosh↑ longer+23 more | |
| 24M33–35" | New Balance Kids↑ longer | |
| 3T34–37.5" | H&M Kids↑ longerKohl's Jumping Beans↑ longerPolo Ralph Lauren Kids↑ longerColumbia Kids↑ longerEddie Bauer↑ longerNautica↑ longer+20 more | |
| 4T38–41.5" | Tommy Hilfiger Kids↓ shorter | |
| 5T42–44.5" | Tommy Hilfiger Kids↓ shorterCalvin Klein Kids↓ shorter |
In short
Where the number just works. At 3-6M, 6-9M, Macy's First Impressions lines up with every brand we track — the size carries straight over.
Where labels drift. The exceptions are the “strangers” above — e.g. at size 2T, H&M Kids, Burt's Bees Baby, Carter's cut the same number differently. Check those before you trust the label.
Bottom line: for most sizes, a Macy's First Impressions number is a safe bet elsewhere — measure once, then double-check only the handful of “stranger” brands above.
Curious about a size that isn’t your child’s here? Every size, compared across every brand, lives here: Browse all size comparisons →
Fit & the transitions that trip parents up
Macy's First Impressions-specific things the size number alone won’t tell you — drawn from its own charts.
Runs true for most babies
About three-quarters of parents mark it true to size, with the dressy pieces leaning a touch small.
Macy's house baby brand
First Impressions is Macy's own baby label, Newborn through 5T, sold at Macy's.
What shoppers say about the fit
Community consensus
Shopper opinion · not Little & Youth’s measurementThis is what parents report anecdotally — crowd sentiment, not a Little & Youth determination. Our sizing above is computed from Macy's First Impressions’ own published chart; the notes here come from public parent discussion.
First Impressions runs true to size for most babies, with a small-side tilt on the dressy pieces. About three-quarters of Macy’s fit votes call it true to size, and the rest split almost evenly between ‘runs small’ and ‘runs large’. In the written reviews, though, small complaints outnumber large ones two to one: sunsuits, rompers and special-occasion dresses in woven cotton have little stretch, tight head and leg openings, and a few parents found a size ‘more like’ the size below or shrunk after washing. Knit basics, jeans with stretch waistbands and the fleece jackets are the pieces called true to size or a touch roomy. If your baby is at the top of a weight band, or the piece is woven, go up one size.
Based on anecdotal discussion from multiple publicly available online sources; your experience may differ.
Should you buy Macy's First Impressions?
Consider it if…
- You want classic, preppy baby outfits on sale — sunsuits, rompers, cardigan sets and denim jackets that parents buy for photos and gifts, often for $5–10 on Macy's promotions.
- You like simple, non-character basics — Reddit parents name it as the Macy's brand for plain stripes and solids rather than licensed prints.
- You're gift shopping — a large share of reviewers are grandparents buying outfit sets, and the multi-piece sets get high marks for looks and softness.
Think twice if…
- Your baby is at the top of a size band — woven sunsuits, rompers and dresses have little give, and 'head opening too small' and 'more like the size below' are the recurring complaints.
- You want durable, thick fabric — a steady minority call the material thin or cheaply finished (loose threads), and some pieces shrank after a wash.
- You need it to last past one season — parents treat it as cute, inexpensive occasion wear rather than a workhorse basic.
Skip the cross-referencing — let Little & Youth do it.
Enter your child’s measurements once. We’ll show their Macy's First Impressions size and their size at 100+ other brands, each from that brand’s own chart.
Find my child’s size →Shop Macy's First Impressions ↗A few things parents ask that the chart won’t tell you
Does First Impressions run small?
Mostly true to size — about 73% of Macy's fit votes — but the written complaints skew small, especially on woven sunsuits, rompers and dresses with tight head or leg openings. If your baby is near the top of a weight range or the piece has no stretch, size up.
Should I size up in First Impressions rompers and dresses?
For woven, non-stretch pieces, yes — several parents bought the next size up and found it 'fit perfectly after washing'. Knit bodysuits, stretch-waist jeans and fleece jackets fit true to size and are the ones parents say run a bit roomy.
Does First Impressions shrink in the wash?
Some pieces do. A few parents said rompers 'shrunk a lot' after one wash, while others say sets wash well and stay soft. Wash cold and air-dry the woven items, and don't count on a snug piece surviving the dryer.
Is First Impressions the same as Carter's sizing?
It uses its own baby chart (Newborn to 24M by height and weight) rather than Carter's, and parents describe it as slightly less generous than Carter's on woven styles. Use the weight column on Macy's chart and round up when in doubt.
What measurements do I need to size Macy's First Impressions accurately?
Macy's First Impressions publishes height, weight in its size chart. Height is the primary driver on this chart.
How do Macy's First Impressions’ shoe sizes work?
Macy's First Impressions carries kids’ shoes alongside its clothing. Kids’ shoe sizes go by foot length rather than age, and the same size number isn’t cut the same from brand to brand — so measure your child’s foot and check it against the chart. See how every kids’ shoe brand runs and how wide each is cut on our kids’ shoe sizing guide.
Where do I buy Macy's First Impressions?
Macy's First Impressions is sold on its own site and through select retailers.